Start-Up Tuesday – Targeting Your Bullseye: Crafting Compelling Messages for the Right Channels to Reach Your Ideal Customers

Speaker:  Michael L. Thompson, Beverly Branch Manager, SCORE

Do you understand your target customer?
Do you know where they hang out? A
dvertising in the wrong channel is like shouting down a ravine; it won’t do you any good. You need to develop a compelling message to address the “pain” your most likely customer has, to differentiate your product/service from all others.